Founder Visibility
No one knows you exist. Your ideal clients are out there, but they're not finding you. Founder visibility is your public presence and recognition in your market. For domain experts, visibility is your primary asset for attracting clients and authority building. When you're visible—content, speaking, consistent presence—prospects come to you. When you're not, you're always chasing.
Same expertise, different visibility. A consultant with no online presence and no talks gets found only by referral. One who publishes a clear point of view and shows up at niche events gets inbound. They're not "selling" as hard—the market has already decided they're a player. Visibility is the top of the funnel. It feeds positioning and authority building; together they make "why you" obvious and support value pricing.
Your public presence and recognition. Build it so the right clients find you.
How to grow it
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Pick one channel. Don't be everywhere. Blog, LinkedIn, podcast, events—choose where your ideal clients are and show up there consistently. One channel done well beats five done poorly.
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Share your point of view. Not "tips" but "how we think about X." Frameworks, case studies, and clear opinions. That's what builds recognition as the expert.
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Align with positioning. Your visibility should reinforce niche positioning and positioning. If you're for "first-time founders," your content and presence should speak to them. Coherence makes visibility convert.