Authority Building
You're the best-kept secret. Your work is great, but prospects don't know you. Authority building is establishing yourself as the recognized expert in your domain through consistent visibility, content, and credible work. Domain experts with high authority can charge higher prices and attract better clients. It supports value pricing and positioning—when "why you" is obvious before the sales call, price becomes a function of value, not negotiation.
Same skill, different authority. A coach with no visible presence competes on price. One who publishes regularly, speaks at niche events, and has case studies and frameworks is the one prospects seek out. They charge $350/session because the market has already decided they're the specialist. Authority is built through founder visibility: content, speaking, and proof. It takes time—but it's the asset that makes premium pricing stick.
Consistent visibility, content, and proof. So "why you" is obvious before the sales call.
How to build it
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Show up consistently. One article a month, one talk a quarter, or a steady presence in the channels your ideal clients use. Authority compounds; one-off visibility doesn't. Pick one channel and commit.
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Demonstrate expertise. Case studies, frameworks, and "how we think about X" content. Not generic advice—your point of view and your proof. That's what makes you the expert, not just a practitioner.
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Get in front of the right people. Niche positioning helps: when you're known in a narrow segment, you're the authority there. Referrals and word-of-mouth then reinforce it.