Group Coaching
You're running 20 one-on-one sessions a week. That's your ceiling—more demand means a longer waitlist. Group coaching is delivering your expertise to multiple clients at once instead of 1:1. You might run a cohort, a workshop, or a recurring group call. Same hour of your time; more people served and more revenue per hour—if you design it well.
Same hour, different leverage. One coach does 5 individual sessions at $200 each = $1,000 and 5 hours. Another runs one 90-minute group of 8 at $300 each = $2,400 and 1.5 hours. Group coaching increases revenue per hour and reduces per-client delivery time. It's a step toward team leverage and productization: you're still in the room, but the format is standardized and the unit economics improve.
One-to-many doesn't replace 1:1—it adds a lever. Use it for the right offer and the right clients.
When it works
Clear structure. The group has a curriculum, a rhythm (e.g. 6 sessions over 8 weeks), and clear outcomes. That makes it a productized service: you're selling "Leadership cohort—6 sessions, $1,800" not "we'll figure it out." Structure also makes it easier to run consistently and to hand off facilitation to an associate later if you want.
Right fit for the topic. Some work is inherently group-friendly (e.g. peer learning, shared frameworks, accountability). Other work needs deep 1:1 (e.g. sensitive leadership issues, custom strategy). Match the format to the outcome.
Balance with 1:1. Many coaches keep group for one offer (e.g. cohort) and 1:1 for another (e.g. intensive or ongoing). That's a service business model choice: you're not all group or all 1:1; you're mixing levers.
How to add it
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Define the offer. Name the outcome, the format (live cohort, hybrid, async + live), the price, and the timeline. Put it in a scope document so participants know what they get.
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Design the sessions. Agenda, exercises, and how you'll handle Q&A and individual nuance in a group setting. Reuse and refine; this becomes your service standardization for that offer.
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Fill the group. Use your existing audience, referral marketing, and ideal client profile to attract the right people. One cohort of 8 at $1,500 each = $12k from one program; repeat 2–3 times a year and you've added a meaningful revenue stream.