Business Leverage

You're trading hours for dollars. More revenue means more of your time. Business leverage is using systems, tools, people, or processes to create more output without proportionally increasing input. It's the core concept behind all scaling for domain experts: the same calendar can hold different mixes of work—and the right mix multiplies results without multiplying your hours.

Same 40 hours, different leverage. A coach who only does 1:1 at $200/session caps at ~$20k/month. Same coach adds one 12-person cohort at $1,500 each and one self-serve course at $97—still runs some 1:1s, but the cohort and course run without them. Revenue goes up without more hours. The levers: time leverage (someone or something else does the work), productization (one repeatable offer), delegation (moving work off your plate), and team leverage (output through your team). You combine them; the goal is more output from the same or less input.

How to add leverage

1. Time leverage. Someone or something else does the work so you don't have to be in the room. VA runs intake; you show up for the 45-minute strategy session. Associate runs the first draft; you do the review and client conversation.

2. Productization. One repeatable offer instead of a new custom scope every time. Fixed scope, fixed price, documented steps. You sell the same thing, deliver the same way, scale by adding capacity to that process.

3. Delegation and team. Move work off your plate. Keep strategy, key relationships, and the bar; hand off the rest. Team leverage multiplies output through their productivity.

Where to go next